What is a SWOT analysis” by Patrick DEJARNAC (teacher HELMo, Liège-Belgium)
Définition : A SWOT analysis (alternatively SWOT Matrix) is a structured planning method used to evaluate the strengths, weaknesses, opportunities, and threats involved in a project or in a business venture. A SWOT analysis can be carried out for a product, place, industry or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. The technique is credited to Albert Humphrey, who led a convention at the Stanford Research Institute (now SRI International) in the 1960s and 1970s using data from Fortune 500 companies. The degree to which the internal environment of the firm matches with the external environment is expressed by the concept of strategic fit. Source : http://en.wikipedia.org/wiki/SWOT_analysis
A SWOT analysis, with its four elements in a 2×2 matrix.
Source : http://en.wikipedia.org/wiki/File:SWOT_en.svg Wikicommons
Students have to create a SWOT analysis about the question “Using social media in school?”. See the results on responds